Oli is CEO of Nonsensical, TikTok Marketing Agency. Working with major brands like Semrush, KP Infinity, UNiDAYS, HSBC UK, Uber Eats and Huel, Nonsensical get them impact on the platform. The team at Nonsensical are experts with all aspects of TikTok whether creating content, activating paid media campaigns, influencer marketing or social selling through TikTok Shop. Oli is also a trustee for Kids Village, a charity creating the UK's first holiday village for sick children and their families as well as sitting on the Digital and Innovation Board at BMet College in Birmingham.