Mimi Turner is a brand-builder and strategist with a track record of delivering transformational outcomes in media and politics. She joined LinkedIn as Head of EMEA and Lat Am of LinkedIn’s marketing strategy think-tank, The B2B Institute, in August 2021. Previously she was Director of Strategy, Messaging and Research at the Liberal Democrats, overseeing polling, positioning and communications. Prior to politics Mimi was held senior marketing roles as Consulting CMO at News UK’s radio division Wireless Group, where she developed the business case for Times Radio; Marketing Director of The LAD Bible Group, where she repositioned the brand as a mainstream global youth platform and Marketing Director of The Health Lottery. Mimi was special advisor to The Cairncross Review, the government inquiry into the future of high-quality journalism. She began her career as a science journalist with the Sunday Times and the Times newspapers. She is one of Marketing Week’s Vision 100, a previous nominee of Marketer of the Year and a founder member of Women in Journalism and Media For All.