Max Agostini is the Portfolio Director at Exhibition News, the global community for exhibition organisers. Climbing the marketing ladder, Max has navigated through various roles, gathering a wealth of experience before shifting his focus to events. Now he organises 6 annual events for the exhibition sector, the most recent launch being the EN Marketing Conference At the B2B Marketing Expo, Max will share practical advice on integrating events into the broader marketing canvas, underlining their value in engaging and expanding professional communities.