With a background spanning 12 years in Digital Marketing at STEAK and ZenithOptimedia, as well as serving as the Head of SEO at ROAST, John established Rabbit & Pork in 2018 as the fourth agency and Voice Experience arm of TIPi Group. Regarded as one of the foremost thought leaders in the UK on voice innovation, John has played a pivotal role in pioneering, developing, and launching numerous voice apps. He has showcased his expertise at global events, featured on multiple podcasts, and authored several whitepapers. Recognising his significant contributions, John was honoured with the title of Alexa Champion in 2023.

In addition to his role at Rabbit & Pork, John has taken on the position of Head of Innovation at ROAST, sister agency to Rabbit & Pork. Leading initiatives such as ROAST Labs, introduced in 2023, John spearheads efforts to provide clients with cutting-edge technological advancements for their marketing campaigns. This innovative hub also enables the agency to leverage new AI technologies effectively.