Freya Ward is the Global Sales Director at Headley Media, specialists in B2B demand and lead generation for technology vendors and agencies worldwide. As a business leader with an impressive career, Freya has spent over a decade working in B2B marketing and sales positions across both agency and publisher roles. Freya now heads up the Sales and Marketing teams at Headley Media, alongside maximising results for her B2B tech clients by advising them on the most strategic B2B marketing and lead generation tactics to use based on their campaign objectives.