Meet Emma Easton, the dynamic force behind Business Bollox®, the marketing strategy consultancy that helps companies understand their market before diving into customer engagement. With her distinctly "un-bolloxy" approach, Emma has helped clients achieve remarkable results, such as a 200% increase in leads and a 350% increase in sales while reducing ad spend by 80%.

As an expert speaker and lecturer on strategy, business purpose, marketing, brand, and operations across four business schools, Emma is passionate about supporting SMEs. Her inspiration stems from helping business owners get back to doing what they love. "I've lost count of the times I've heard business owners say that they love why they got into business but hate all the 'bollox' that goes with it," Emma says. "By turbocharging your marketing strategy and engaging clearly identified, understood, and profitable customers, your marketing and sales are transformed, resulting in less bollox and great results!"

Emma's diverse career background, from award-winning designer to event planner, marketer, and strategist, has seen her work with global brands like Mondelez, Clifford Chance, and Volkswagen. Growing up in Guildford, and studying in Falmouth and then Stoke for her Masters degree, Emma now calls Lincoln home. When she's not un-bolloxing businesses with strategy, mentoring, or accountability, you'll find her supporting local schools as an Enterprise Career Advisor and School Governor, or spending quality time with her family.

Get ready to be inspired, entertained, and equipped with the tools to transform your business as Emma Easton takes the stage, cutting through the "bollox" and delivering actionable insights that will leave you energised and ready to tackle your marketing challenges head-on.