Elfried Samba, Co-founder and CEO of Butterfly 3ffect, leads a dynamic social-first creative agency that’s already making a name for itself. Established in 2023, Butterfly 3ffect was honoured as the Best Small Agency of the Year at the 2024 Global Agency Awards. Butterfly 3ffect specialises in Community Marketing, utilising Social Media, Influencer partnerships, Performance Marketing, and In Real Life activations to enhance brand advocacy and drive business growth.