Christina Minshull, CEO of The Brand Audit is a former Head of Marketing with nearly two decades of experience leading high performance Brand, Social and Digital Marketing teams in corporate enterprises like EY, LinkedIn, WestJet & SportChek. She started The Brand Audit because she believes Executive Social Media is the future and for 3+ years has helped CEOs, Founders and Executives become thought leaders on social media. She has consulted executives and marketing teams globally at companies like EY, Amazon, Microsoft, IBM, Cisco, TELUS & more. She’s been awarded a Top LinkedIn Voice in Brand Strategy and Social Media, is a frequent public speaker and has amassed a 25K+ following as a LinkedIn and TikTok Creator @thelinkedinguru.