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B2B Marketing & Sales Innovation Expo 2024

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Unlocking LinkedIn: advanced strategies for automated B2B Lead Generation

27 Nov 2024
Intelligence
AI & Automation , Sales Enablement , Digital Marketing

Uncover the automation tools and strategies used by the world’s leading growth hackers to win big with LinkedIn. Adam Osman and Beth Baxter share their secrets on how to effectively target, engage and convert LinkedIn’s 1bn+ database of B2B prospects, divulging tricks on how to personalise your outreach, use data to improve response rates, and save 75% of your time with automation tools. These strategies are driving £100,000+ new business a year, 350+ appointments a quarter and 1,000 new prospects a month for businesses. You can achieve this too.

Key takeaways:

  • How to leverage LinkedIn to precisely identify and target your ideal B2B prospects for a more focused and effective outreach
  • How everyone from individuals to agencies and sales teams can get up and running with automated outreach in minutes
  • How to integrate LinkedIn outreach into a multichannel marketing approach
  • Automate personalised messaging, saving time while maintaining a high level of engagement with potential leads
  • Use data-driven insights to analyse campaign performance, perform A/B testing and optimise lead conversion rates
Speakers
Adam Osman, Head of Marketing - Dux-Soup