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B2B Marketing & Sales Innovation Expo 2024

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Live GPT Prompt Experiment - Using AI to Uncover Your Expanded Buyer Group & Activate Personalisation

27 Nov 2024
Keynote
Strategic Marketing , AI & Automation , Sales Strategy

In today's B2B landscape, Buying Teams have evolved, now involving over 9 stakeholders from various departments, yet strategies often remain outdated, targeting only 3-4 members with blanket messaging. This session, through the use of live AI prompting and experiments, reveals the expanded Buyer Group's dynamics, introduces AI-driven techniques to identify and engage your entire Group through personalised comms, and offers practical tools for immediate application. Attendees will receive a complimentary prompt pack, empowering them to effectively connect with their expanded audience.

Speakers
Lauren Palmer, Vice President, AMER - Interlink