HUT 3 ABM in action: delivering real-life, award-winning ABM programs

Join our Founder and Director of Client Strategy at HUT 3, Andy Johnson, to hear four quick-fire ABM use case studies on our clients.
Topics discussed include:
• A highly personalised 1:1 campaign targeting a high-value client through highly creative and targeted strategies.
• The award-winning 1:1 at scale program achieving 142% Incremental Annual Recurring Revenue over two years.
• An extraordinarily successful 1: few approach that leverages AI to significantly improve sales conversions and account growth in three key verticals.
• Finally, a 1: many campaign that drove $1.2M USD in lead pipeline value across 12 target territories in just six months.

This session from HUT 3 provides practical insights and actionable strategies to elevate your ABM efforts.

Key Takeaways:
• Real-life examples: gain insights from real-world ABM campaigns that have achieved award-winning success.
• Practical takeaways: understand the practical steps and strategies that led to these successes, and how you can apply them to your own ABM efforts.
• Innovative approaches: learn about the latest tools, technologies, and methodologies that are shaping the future of ABM.
• Increase ROI: improve sales conversions and account growth across chosen verticals via AI methodology.
• Leverage personalisation: discover how to build exceptional 1:1 campaigns through targeted strategies.