How to Integrate Reliable Data into Your CRM for Smarter Targeting

Learn how to activate reliable third-party data within tools like Salesforce, Marketo, and HubSpot—no coding required. Discover how to clean messy CRM data, integrate enriched data, and build highly targeted audiences.

In today’s hyper-personalized marketing landscape, having easy access to up-to-date data is essential for creating impactful campaigns. This session will show you how you can clean messy CRM data, enrich it with valuable insights, and build highly targeted audiences. By the end of this session, you’ll be equipped to supercharge your CRM and other marketing tools with accurate, real-time data that helps your team make smarter, more impactful decisions.

What You’ll Learn
• Clean and enrich your CRM: How to automatically clean and enhance your CRM with trusted third-party data sources for precise, actionable insights.
• Simplify data integrations with S&P Global Reverse ETL: Seamlessly connect enriched data from your data warehouse into tools like Salesforce and HubSpot using intuitive, point-and-click functionality.
• Build highly targeted audiences: Leverage enriched data and meaningful signals to create accurate customer segments and drive better campaign results.
• Keep your data current: Sync data in real-time to ensure your CRM remains accurate, relevant, and up to date.