The Future of Search and why B2B Marketers Need to Tap TikTok

There's a shift in search that is reshaping B2B Marketing and it's fueled by TikTok. Join Christina Minshull, CEO of The Brand Audit, former Head of Brand & Social at EY, LinkedIn Alumni and TikTok Creator for an insightful session on how she believes TikTok can revolutionize B2B discoverability. As buyers increasingly turn to TikTok for searching information and inspiration, we'll explore how TikTok is transforming product discovery and provide actionable strategies that modern B2B marketers can use to capitalize on early adoption and drive B2B brand discoverability.