Sustainable Experiential Marketing: from Concept to Creation.

We will talk through our transition from Event Build company to the UK’s only sustainable marketing agency. Using a recent case study, we will show how our Fanta Fright night Experiential event used AI to create a unique concept and story combining both Thorpe Park and Fanta Brand intrinsics without using any single use plastic. How we engaged the consumer by creating stunning digital video content for use on our ‘Sphere’ and totems for a sustainable display with high dwell time.

Key Takeaways:

• Keeping the end consumer engagement at the heart of everything you do .
• Understanding the impact of your marketing activities on your ESG scores and how you can improve it.
• Importance of innovation and AI to improve brand interaction.