Why does two thirds of B2B content fail to hit the mark, and how to improve your aim.

Producing valuable and engaging content that captures the attention of busy B2B buyers in a saturated market is almost impossible. Marketers are expected to deliver consistently high-quality content to drive engagement. And while many have turned to Gen AI tools for help, to date the results have been disappointing.

At NarrativeWorx we are on a mission to apply AI in the right way for content creators. We have used our deep NLP and Gen AI expertise to identify buyer pain points and have analysed over 200,000 pieces of content. The results are in, and almost two-thirds fail to engage buyers, and we know why. We have insights into the attributes critical to content success and how to avoid the guesswork that many rely on today.

Join this session to take three key lessons from our research. Then, visit us at the expo and discover how our clients are using Impact Predictor to remove the guesswork and see how their content resonates before they publish it.

Key takeaways:

• Identify today's audience pain points rather than react to last year's.
• What are critical content success attributes
• Use Impact Predictor by NarrativeWorx to provide your content creators with the insights they need to create their magic.