Why Nurturing Email Campaigns Outperform Standard Batch and Blasts: Building Relationships, Not Just Lists

Come and join us as we’ll be demonstrating how we deliver amazing results for our clients, through managed email campaigns. Using manually collected and verified data to achieve a 97% deliverability rate against the global average of 85%, delivering 400 new members to a membership organisation, delivering a 1:200 send to lead ratio for one client, and 1 in 400 send to order ration for another, We’ll show you how we delivered £250,000 worth of direct sales using our blueprint for nurturing cold prospects into hot leads and sales for the one of the UKs leading PMI providers and how you can do the same.

Key Takeaways:

• Why Email Marketing should always be used as part of your customer acquisition strategy
• How to increase the performance of your campaigns by utilising quality data and strong creative/CTA
• Ways in which you can create an addressable market prior to sending via Propensity Reporting and Customer Profiling
• Understanding your campaign results and where you can improve by monitoring campaign data
• How to ensure you have a measurable follow-up process to convert leads into new business through your sales channel