From brand purpose to practice - how to get your B2B audience to choose you

In B2B often brands aren’t developed with behaviour in mind. They are developed based on a hunch of what that brand should stand for, usually from what internal business leads or marketers may think. Whilst internal key leads know their organisation, products and services inside out, they likely aren’t aware of the intrinsic behaviours we all succumb to when making decisions about which brands we buy into. When you can combine internal brand promise ideas with evidence and behavioural thinking - brand building is at its best.

Key Takeaways:

• Hot tips on how to develop your B2B brand to engage your audience
• How to create emotion and to apply behavioural thinking in brand building
• What works for B2B brands and what doesn't from our experience across B2B industries and small organisations to multinationals
• An array of helpful advice on developing your brand purpose and identity to every day brand communications
• How to identify your biggest brand challenges right now