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B2B Marketing & Sales Innovation Expo 2024

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From Dial to Done Deal: Cold Calling Playbook for 70% YoY growth

27 Nov 2024
Innovation
Leadership & Culture Sales Strategy Sales Enablement

The increased adoption of automation has created armies of auto-spammers.

Sellers have become so reliant on email as a channel that inboxes are becoming more overcrowded each day.

Which has left the phone with a huge amount of untapped potential.

In this session, Jonty Jewels will show you the 7 core pillars of the cold-calling strategy we’ve adopted at Cognism.

Delivering 70% YoY growth in the last 3 years.

Key Takeaways:
• 7 pillars of a cold calling strategy delivering 70% YoY growth
• Data from over 10,000 cold calls on the state of cold-calling
• Modern techniques and frameworks to maximise cold calling in 2025

Speakers
Jonty Jewels, Senior Mid-Market Sales Manager - Cognsim