Theatre 7

Theatre 7

Wednesday 21st March

Thursday 22nd March


10.15 - 10.45

David Hood

What can you learn by studying 25,000,000 sales leads?

Telfer School of Management researched over 25,000,000 real-life sales leads. At the same time, they surveyed sales development professionals to seek their perspective on their sales engagement efforts. What happens when you cross- reference what a profession believes to be true and best-practice with what research says is actually true and best-practice? Learn what mistakes we are making, and what you can do differently to engage more, qualify more, and sell more.


11.00 - 11.30

Jaakko Paalanen

Reaching 2000 customers without outbound sales in B2B SaaS

How to build a successful inbound driven B2B sales process without any outbound sales. In this seminar you’ll hear how we built a fully inbound driven sales process and an intelligent sales machine which works together with sales people.


11.45 - 12.15

Tim Hampson

Customer Data - Bringing your business together.

In this seminar, Tim will discuss why customer data is your most valuable asset and what your business should be doing to move towards a customer-centric approach. Expect to walk away with an actionable implementation plan that is both legally compliant with GDPR regulations coming into effect in May, and that maximises workforce efficiencies and drives revenue.


12.30 - 13.00

Darren Spence

How to improve business performance through verticalization

A practical seminar with guidance and key takeaways on how you can transform your business through verticalization using a relevant value proposition that will improve business performance


13.15 - 13.45

Magnus Sloerdal

The Right Customer

Data is the new oil, and personal data is the refined fuel of the economy. We use customer and response data to connect the right customer to the right sales agent. But what happens when companies' access to personal data is controlled by individuals themselves from May 25th? In this seminar, we share our perspective on the post-GDPR and PSD2 marketplace, based on what our technology allows us to do.


14.00 - 14.30

Mark Erskine

Adapt your selling style - or risk finishing runner-up!

Buying processes have been transformed in recent years and yet sales people and leaders have failed to adapt. The rise of professional procurement, the shift to internet buying, longer sales cycles, complex decision making processes combined with a requirement to problem solve rather than solution sell, means sellers need to adapt their selling style or fall behind the performance curve. Understanding neuroscience and managing your behavioural style is the key.


14.45 - 15.15

John Ranby

Killing it on LinkedIn

We will be demonstrating how businesses can kill it on LinkedIn, generating quality leads & sales for their businesses.


15.30 - 16.00

Jack Williams

How to combine CRM & marketing automation to close more deals

Lots of companies talk about sales and marketing alignment, but very few actually do it right. In this practical, hands-on presentation, we will explore how to combine CRM and marketing automation tools to gain insight on our prospects, increase conversion rates and deliver fast revenue growth.


16.15 - 16.45

Noel Lopez

Employee Engagement Leads to High Performance

Explore how can you engage others to operate at their full potential. Becoming a coach instead of a manager. Hot Cheetos. Collaboration not competition.