Theatre 12

Theatre 12

Wednesday 21st March

Thursday 22nd March


11.00 - 11.30

Steve Hunt

How to connect personally with customers to win more business.

How to respond with relevance and impact to win more business. I will show you the tools to create and send personalised sales documents & proposals. How to get more value from your marketing spend while dynamically improving sales performance and brand image. To build synergy between your sales and marketing teams to ensure that your brand guidelines are constantly applied while easily distributing and managing your marketing content.


11.45 - 12.15

Celine Vincent

Aligning sales & marketing to create better buyer experiences

Our experiences as consumers have changed B2B buying behavior, but most sellers have not adapted to these changing buyer expectations. Having experienced the simplicity and convenience of shopping on sites like Amazon and, today’s B2B buyer is looking for a similar experience. They expect to find the information they want, when they want it, whether or not their involved with a salesperson. And the sales teams that provide the best buyer experience will ultimately win the deal. In this session, you’ll learn why the best buyer experience wins and how you can start selling the way your buyers want to buy.


12.30 - 13.00

Tim Musson

The GDPR – if you’re not ready yet …

Our understanding of the data protection requirements relating to direct marketing seems to change every day. The GDPR is finalised but we still don’t have complete guidance on its implications. The e-Privacy Regulation is not yet in place, but it will have serious repercussions. Find out about all the latest developments in this continuously moving field and what you should be worrying about.


13.15 - 13.45

Ed Cornfield

Why every customer will love you and your offer!

In this unique presentation, you will discover how you can build a deep, rich emotional connection with your prospects so that you and your products and services become irresistible! We will share why, in all your sales meetings and pitches, it’s not about you, people buy on emotions, and how to elicit and attach your prospect’s personal as well as business values to your offer.


14.00 - 14.30

James Isilay

Predictable Revenue - The Mathematics of Outbound Success

Imagine if you knew the formula for outbound success. Attend the Mathematics of Outbound with James Isilay CEO of Cognism and you will! Learn how you can use a simple formula to improve your outbound B2B marketing and sales.


14.45 - 15.15

Mandy Evill & Aleksandra Wrzos

Learn the secret to unlimited sales…and it’s not what you think!

Learn what stops most business’s from reaching their true potential, why sales teams are not flying high month on month. Why is it some perform so well and other struggle in the shallows despite trying harder and harder. There is no secret to achieving high. There is no mystery in gaining massive growth that defies logic. Learn the secret that is generally not known in the wider circles of business growth or sales training, the one thing that will hold you back or take your business to the next level.


15.30 - 16.00

Rhys Jenkins

Reacting Fast: What businesses can learn from nature?

In this engaging seminar Rhys explores the natural world to determine how businesses can react faster to opportunities and implement new strategies. Be prepared for plenty of analogies and audience participation!


16.15 - 16.45

James Gill

Conversational Selling – make Live Chat your most effective sales channel

For years, live chat has been seen as a channel for customer service. But that’s changing – live chat, combined with real-time visitor analytics, is proving to be one of the most effective ways to convert hot leads – the visitors already on your website – into paying customers. Live chat enables your sales team to dramatically reduce their time to close and empowers them to close more deals every day – while also removing the need for non-customer-friendly traditional sales tactics like cold-calling.