Theatre Hall 10

Theatre Hall 10: Sponsored By Umbrella Marketing Team

Providing outsourced marketing services, Umbrella Marketing Team offers a fresh approach to marketing. Working alongside organisations of all sizes and industries, we develop and execute seamless, strategic campaigns.

We differ from an agency in the way that we become a collaborative extension of your workforce. All the marketing activity and work we produce receives the tenacity and creativity of our whole team, as we fit into yours, to offer creative and strategic thinking.

Our services allow you to do what you do best and by outsourcing the rest you ensure value, increase efficiency, and get the skills you need on demand. Our transparent, fixed fees also allow you to regain control over your marketing costs, so let us look after your marketing.

Tuesday 28th March

Wednesday 29th March


11.00 - 11.30

Kirsty Dawe

Building emotional connections with corporate decision makers to drive ROI in B2B

When targeting high-level decision makers in enterprise businesses, it’s difficult to get them to sit up and pay attention to you when there’s so much noise from competitors. We share our insight from our award-winning campaign for Citroen Contract Motoring targeting Fleet Directors, and how we managed to cut through the noise.


11.45 - 12.15

Darren Spence

The industry's leading innovator

In this straight-talking session Darren will expose and counter the much quoted myth that buyers are in control of the purchase cycle – they’re not. Information is everywhere. Sellers have access to it just as much as buyers but need to learn to harness it better. Topics covered: - Customers don’t buy, they invest - It’s always about the Board Room - Stop broadcasting and start engaging - Keep it relevant - Stop vomiting information - it’s lazy and doesn’t work - Real insights and feedback from the CIO community to the sales community - Top 10 performance-enhancing tips for the modern B2B salesperson


12.30 - 13.00

Ian Hirst

Sales powerhouse with a wealth of industry knowledge

You undoubtedly have real differentiating business value to offer your clients. But do your sales teams consistently articulate this, especially at senior level? If they don’t, then do deals stall in the pipeline or get lost to lower-cost competitors? This engaging, highly interactive seminar will introduce a proven tool to both revolutionise your sales teams approach to proposals and executive conversations and make a measurable difference to your sales success.


13.15 - 13.45

James Barnes

Traditional Marketing in a Digital World

In the digital age, much emphasis is placed on routes to market cultivated by digital marketing approaches. This is something that has been evidenced by the rise of a breed of new, purely digital marketing agencies. However, often now overlooked is the importance of traditional marketing. Whilst many of the practices seem to some to be dated and with diminishing relevance to the digital world, marketing theory stands fast in the face of evolution.


14.00 - 14.30

Kate Pringle

Ultra efficient outbound sales tools and no bullsh... featuring John!

The outbound sales strategy like it has never been done before: 10 easily integrable tools for an ultra efficient sales process and motivated sales teams.


14.45 - 15.15

Mr Nadeem Shaikh

Invest in your people today, watch your business grow tomorrow / Recognising your leadership style and adapting it to your team

This seminar highlights why it is so important that businesses regularly evaluate the knowledge, skills and experience within their internal/external sales and customer service teams. Induction training gives an overview of your business and their role when they first start - but incorporating role specific on-going training with KPIs helps them focus, develop and grow. A well trained sales team will always generates more revenue and consistently smash targets! / This seminar will give you a brief insight into understanding the difference between being an effective Leader and being an efficient Manager. It will also highlight how your behaviour can be perceived by your colleagues, sales team / customer service team and show you how you can communicate better by understanding their individual learning styles and personality types


15.30 - 16.00

Tim Musson

Can you spell GDPR? Why it matters in marketing

The Information Commissioner has recently taken action against a number of companies making illegal use of personal data for direct marketing. The General Data Protection Regulation will introduce even stricter requirements and potentially huge penalties. Find out about the latest guidance from the ICO and what the GDPR will require from May 2018. Whatever and whenever Brexit is, the GDPR will apply – it’s important to be ready for it.