Sue Farmer

Herrmann International

Sue Farmer is a professional leadership coach who works with sales teams to help them maximise their sales potential and accelerate growth. In her role as Director of Miradorus, a niche business designed to accelerate sales results, she has delivered numerous Whole Brain® Thinking programmes on a range of applications, including effective communication, strategic focus and implementation, innovation, team building and conflict resolution. An accomplished communicator and Herrmann International Master Facilitator, Sue applies her years of hands-on experience managing successful businesses and business development teams, as well as her people leadership and Whole Brain® Thinking skills, to deliver engaging, practical workshops focused on closing the gap between existing and desired performance. Her unique approach is designed specifically to increase customer acquisition, improve customer retention and create optimal value from key customer accounts.

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Adapt, Engage, Convert: The New Era of Think-Centric Selling

With more competition, new stakeholders and changing buyer expectations, you have to stay on top of everything. What if you had a simple approach at your fingertips to shift your mindset, quickly build rapport and focus on what your buyer really cares about? In this session, you’ll learn a proven, easy-to-use model and tools for getting inside your customer’s head and adapting in the moment to accelerate engagement and results.