Rory manages Cambashi’s industry training business, aimed at improving salesforce productivity. Cambashi works with its network of international partners to design and deliver quality content, covering 11 vertical manufacturing industries, across a global client base.
Songs for Solution Sellers
If we think of traditional sales skills as the ability to ‘sing,’ then knowledge of customer industries is the ‘song’ that creates the context for intelligent client business discussions, and the effective positioning of products and services. Here, we’ll talk about how to ensure your salespeople acquire industry knowledge quickly, and effectively.