Umbrella Marketing Team
Mary McGuffog is an accomplished marketing manager with a background in corporate communications, reputation management and marketing for a range of specialist services.
At Umbrella Marketing Team, Mary’s work includes working closely with business development teams on strategic planning as well as event coordination, content writing and PR.
Marketing and Business Development: A Match Made in Heaven?
Marketing and Business Development professionals can often be found ‘at odds’ with one another in most organisations. Part of these tensions stems from their mutual desire to achieve the results that drive business success, but can the turbulent relations between the two be transformed into a heavenly match? Join us as we explore the ways in which marketing and business development teams can work alongside one another to have an powerful impact on a business’ performance!