Kirsty is co-founder and Managing Director of award-winning, business-to-business marketing agency Really B2B. With more than 18 years’ experience in marketing, an IDM lecturer and board member, and a number of awards under her belt, Kirsty has incredible industry knowledge and experience to share. Kirsty is passionate about the measurability of B2B marketing and delivering campaigns that are completely accountable, providing results right through to the bottom line.
Building emotional connections with corporate decision makers to drive ROI in B2B
When targeting high-level decision makers in enterprise businesses, it’s difficult to get them to sit up and pay attention to you when there’s so much noise from competitors. We share our insight from our award-winning campaign for Citroen Contract Motoring targeting Fleet Directors, and how we managed to cut through the noise.