John is a classically ‘Blue Chip’ trained (Johnson & Johnson/Unilever) consumer and trade marketer. His Career has taken in roles as Trade Marketing Director at EMI Records (UK), Managing Director HMV Australia and Managing Director of UK dotcom start-ups.
John’s hands-on digital product understanding, entrepreneurial flair and creativity have resulted in entirely new businesses streams for clients, as well as revenue growth in incredible timescales
Increasing Focus and Resource on Cold Outreach
With flatter business structures, and endless new and sexy opportunities to choose from when spending the sales and marketing budget, should companies focus on seemingly old fashioned prospecting and cold outreach? Is it relevant to todays market and modern businesses? What does it really cost, and can it improve efficiencies? John Hazell will dispel some myths and give guidance on how to exploit this key area of new customer development.