Ian Guiver

Axon Garside

Ian leads an award-winning inbound sales and marketing consultancy. He works with clients to attract more and better qualified leads through their websites and to close more online-generated leads. He has over twenty-five years experience in a variety of sales and marketing roles working with clients in the tech, professional services and industrial sectors.

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Your Buyer is Online: Savvy Sales for the Internet Age

With as much as 70% of the B2B buyer journey now taking place online. buyers are more informed and more in control. This session explores how the buyer journey has changed, the implications for Sales , the oppor-tunity to drive leads prior to tender and provides practical take-aways for approaches and tactics to in-crease conversion rates and close more business.