Chris Aldridge is the CEO of Silver Softworks, a Salesforce consulting partner based in Essex, UK. With a proven track record spanning hundreds of CRM deliveries for businesses large and small, and more Salesforce certifications then you can shake a stick at, Chris has established himself as a knowledgeable, credible expert in the CRM space.
You’re not fully utilising your CRM system. You should be!
Many people understand that a CRM system is a place to track your customer data, but surprisingly few are leveraging the wider capabilities of most modern CRM tools.F rom marketing automation to analytics and artificial intelligence. Your CRM platform could be doing more for you, and helping you close more business. Let's explore the things that your CRM system should be doing for you, but probably isn't (yet).