Bruce Hayes

CTO Marketing Ltd

Bruce Hayes is the CEO of CTO Marketing Ltd a strategic Business Development agency working with disruptive solutions providers worldwide. Bruce initially founded CTO in 2005 after years of working in marketing and sales teams on behalf of various software vendors in the communications industry. CTO Marketing’s clients include some of the fastest growing software vendors in the world who rely on CTO to define, identify and engage with key prospects across their entire sales universe and arm their sales teams with genuine, highly qualified sales opportunities, market insights and feedback.

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Bridging the sales and marketing gap

Although sales and marketing go hand in hand, there is constant misalignment on expectations, definitions, messaging and targeting between both disciplines. CTO will share insights on the best way to structure new business development activity that brings marketing and sales teams together and generates new business in a repeatable way.